FitShock
Fitness and recovery, German-speaking market
What I did
- Built the store on the Refresh theme with a black-and-red look, priced in euros
- Wrote the About, FAQ, Shipping and Contact pages with EU and VAT wording
- Wrote German ad copy and set up supplier mapping for Austria
- Launched the first Meta campaign for the Mini Massage Gun, targeting Austria and Germany
- Fixed a currency bug in the volume discount widget and a wrong ad link that pointed to the homepage
Where it stands
The first campaign produced early sales, and shoppers who added to cart mostly went on to buy. The weak spot is earlier in the journey, where too few visitors add to cart.
Session recordings showed visitors leaving the homepage after about 12 seconds, so that is the next thing I'm fixing.